Marketing Apprentice


Summary of Position

This position will provide the apprentice with an understanding of how a marketing and sales professional operates within a regional theatre setting and teach the basic principles of marketing and promoting a season. The apprenticeship will enable you to apply established principles of marketing in a workplace situation.

Responsibilities

Assist the Marketing Manager on Mainstage Series productions (Brown-Forman Series, Pops Plays and the Humana Festival of New American Plays). Lead marketing efforts for Professional Training Company Series Productions. Perform work in the following areas:

  • Create and execute a Marketing campaign
  • Digital Marketing
    • Content Creation for cross-platform strategies
    • Social Engagement (both organic and promoted)
    • Email
  • Grassroots
    • Develop skill in Microsoft Excel and Tessitura ticketing system
    • Manage and track a budget.
    • Develop proficiency in copy writing, revision and proofreading.
    • Function as a brand ambassador at a regional theatre.
    • Work as part of a creative team.
  • Develop your career, including but not limited to the following:
    • Identify professionals whose work you admire and whose position mirrors your own career ambitions.
    • Identify skills needed and skills gaps.
    • Create key application materials, including a personal statement and a timeline to meet application deadlines.
    • Connect with professionals and organizations locally and nationally.
    • Manage relationships both locally and nationally throughout your career.

Primary Learning Goals

    • Understand the mission of the nonprofit and how the role of marketing assists it in carrying out its mission.
    • Understand the challenges and opportunities with which marketing professionals in a nonprofit setting are presented.
    • Understand how to manage a visual brand through the creation of marketing materials.
    • Learn how to identify different target audiences and have an understanding of tools used to market to them.
    • Learn how to make data-supported decisions on why and how certain marketing strategies are implemented.

Qualifications

  • Exceptional organizational skills and attention to detail.
  • Ability to manage multiple ongoing projects in a fast-paced environment.
  • Excellent written and oral communication skills with strong computer literacy.
  • Knowledge of or experience with box office or ticketing systems is preferred, but not required.

Education

Actors Theatre of Louisville’s Professional Training Company is focused on practical, experiential training designed to help young theatre professional’s transition from an academic degree to a real-world career. While completion of a four-year degree is preferred, professional work experience in theatre or related fields may meet apprenticeship requirements. Successful candidates enter into the apprenticeship already having acquired basic training and experience in the field and are looking for immersive career development opportunities.

Compensation

A grant of $5,000 is awarded to each full-season apprentice to help defray the cost of living.  We also provide each apprentice with help finding low-cost housing and securing student loan deferral for the season. Apprentices are responsible for all costs associated with living in Louisville for the duration of the apprenticeship. It is possible for the Marketing Apprentice to obtain part-time employment outside the apprenticeship. Additional employment must be approved by the Marketing Director in advance.

ACTORS THEATRE IS COMMITTED TO RECRUITING AND FOSTERING A DIVERSE COMMUNITY OF STAFF AND APPRENTICES. INDIVIDUALS FROM TRADITIONALLY UNDER-REPRESENTED GROUPS ARE ENCOURAGED TO APPLY. AA/EOE

Apprenticeship Dates

July 30, 2018 to April 26, 2019

to apply

Applicants for this position should submit:

  1. Resume
  2. Cover letter
  3. Two letters of recommendation (preferably related to work on a marketing campaign, including but not limited to social media, blog, email or direct mail)

If you have any questions about the application process, please email our recruitment coordinator at ptc@actorstheatre.org.

Click here for more Apprenticeship opportunities

Click here to meet 2017-2018 Marketing Apprentice Tory Parker

 

Actors Theater of Louisville
316 West Main St.
Louisville, KY 40202
Box Office: 502.584.1205
502.371.0956 TDD

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