Marketing Apprentice


Apprenticeship Description

The Marketing Apprenticeship is designed to give participants an understanding of how a marketing and sales professional operates within a regional theatre setting and teach the basic principles of marketing and promoting a season. The apprenticeship will enable you to apply established principles of marketing in a workplace situation.

Primary Learning Goals

  • Understand the mission of the nonprofit and how the role of marketing assists it in carrying out its mission
  • Understand the challenges and opportunities with which marketing professionals in a nonprofit setting are presented
  • Understand how to manage a visual brand through the creation of marketing materials
  • Learn how to identify different target audiences and have an understanding of tools used to market to them
  • Learn how to make data-supported decisions on why and how certain marketing strategies are implemented

Learning Strategies

Assist the Marketing Manager on Mainstage Series productions (Brown-Forman Series, Pops Plays and the Humana Festival of New American Plays). Lead marketing efforts for Professional Training Company Series Productions. Perform work in the following areas:

  • Create and execute a Marketing campaign
  • Digital Marketing
    • Content Creation for cross-platform strategies
    • Social Engagement (both organic and promoted)
    • Email
  • Grassroots
    • Develop skill in Microsoft Excel and Tessitura ticketing system
    • Manage and track a budget.
    • Develop proficiency in copywriting, revision and proofreading
    • Function as a brand ambassador at a regional theatre
    • Work as part of a creative team.
  • Develop your career, including but not limited to the following:
    • Identify professionals whose work you admire and whose position mirrors your own career ambitions
    • Identify skills needed and skills gaps
    • Create key application materials, including a personal statement and a timeline to meet application deadlines
    • Connect with professionals and organizations locally and nationally
    • Manage relationships both locally and nationally throughout your career

Ideal Candidates Should Possess

  • Exceptional organizational skills and attention to detail
  • Ability to manage multiple ongoing projects in a fast-paced environment
  • Excellent written and oral communication skills with strong computer literacy
  • Knowledge of or experience with box office or ticketing systems is preferred, but not required

ACTORS THEATRE IS COMMITTED TO RECRUITING AND FOSTERING A DIVERSE COMMUNITY OF STAFF AND APPRENTICES. INDIVIDUALS FROM TRADITIONALLY UNDER-REPRESENTED GROUPS ARE ENCOURAGED TO APPLY. AA/EOE

Learn more about our other apprenticeship opportunities

Apprenticeship Dates

Late July 2019 through April 2020

to apply

Applicants for this position should submit:

  1. Resume
  2. Cover letter
  3. Two letters of recommendation (preferably related to work on a marketing campaign, including but not limited to social media, blog, email or direct mail)

If you have any questions about the application process, please email our recruitment coordinator at ptc@actorstheatre.org.

Click here for more Apprenticeship opportunities

Click here to meet 2017-2018 Marketing Apprentice Tory Parker

Apply Now

 

Actors Theater of Louisville
316 West Main St.
Louisville, KY 40202
Box Office: 502.584.1205
502.371.0956 TDD

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