Q: Tell us about your path to working in arts administration. How did you discover this was a career you wanted to pursue?
A: I found myself in theatre administration by accident, really. I didn’t study theatre in college—instead, I got a degree in business and a minor in entrepreneurship. But prior to graduation, I was looking for an internship and through a friend of a friend, I got a Marketing and Sales Internship at Vermont Stage, Burlington, Vermont’s premier contemporary theatre company. I clicked with the work we were doing and found other ways to connect with the theatre in addition to my internship: I filled in as Wardrobe Supervisor and Assistant Stage Manager, I became friends with casts and crews and artists. I was hooked and wanted to continue to apply my background in marketing to something that I was passionate about. My boss/mentor/friend suggested I pursue and apprenticeship. I applied to one of the best theatre companies in the country and here I am.
Q: What’s a day-in-the-life of the Marketing Department like? What sort of projects do you get to work on?
A: My day-to-day looks different depending on our place in the season. At any point in the year, I could be seen working on a program for a PTC show, or developing email campaigns. Currently, I’m leading the expansion of our Community Ticket Grant program, an initiative that welcomes community groups that may not otherwise be able to attend theatre to celebrate new work with us on Opening Night. We just reopened the application to include four shows from the upcoming 41st Humana Festival of New Plays. It’s by far one of my favorite projects, as it requires a partnership between Marketing, Communications, and the Box Office to bring groups from the Louisville community to the Theatre.
Q: Any favorite hang out spots in Louisville that you want to share?
A: There are so many great hang-outs in Louisville—the city really surprised me. We spend a lot of time exploring bars and restaurants in NuLu, Butchertown, Germantown, and the Highlands—I can regularly be found at Play Louisville, home to great dancing and amazing drag shows. There is also a really great art and theatre scene in Louisville—getting occasional free tickets to local productions and events is one the better perks of the job.
COMPILED BY KATE LEGGETT.