Architect turned XR-chitect, Alex Coulombe has been crafting theater (and theaters!) for over a decade. A consummate adopter of emerging tech, in 2013 he began utilizing VR to help Fisher Dachs Associates design venues around the world. This led to helping existing venues previz live shows, including Kenneth Branagh's Macbeth, and soon founding XR studio Agile Lens.

In 2018, Alex assembled a coalition of theater artists to study effective live VR performances. The results led to collaborations on a number of pieces, including the Venice Film Festival’s first live VR show viewable around the world, Loveseat, as well as the ongoing VR theater festival, OnBoardXR. Alex's newest venture, Heavenue, is a platform to immerse audiences in high-fidelity live performances using cutting-edge cloud computing.