Communications Apprentice


Summary of Position

This position will provide the apprentice with an understanding of how a communications and public relations professional operates within a regional theatre setting and teach the basic principles of communications strategy and media relations within a season. The apprentice will enable you to apply established principles of public relations and communications in a workplace situation.

Responsibilities

The Communications Apprentice will work collaboratively with the Marketing, Communications and Graphic Design staff. The apprentice will participate in a variety of activities including writing, researching and media event planning support. This apprenticeship offers hands-on internal and external communications experience. Throughout the apprenticeship, duties and responsibilities could include:

    • Coordinating photo and video needs for production.
    • Drafting press releases and media alerts
    • Assistance in maintaining the communications schedule.
    • Assisting with patron correspondence.
    • Proofreading, fact-checking and editing communications materials.
    • Conducting research related to major projects, campaigns or events.
    • Helping identify, plan, and implement new communication strategies, platforms and tactics.
    • Copywriting and editing:
    • Manage the copywriting, compilation and proofing of select marketing materials as needed to support the marketing department.
    • Handle editing and writing projects as assigned.
    • Drafting news releases, media alerts and other communications materials.
    • Developing daily, weekly and monthly internal communications materials.
    • Assistance in maintaining the communications and graphic design schedule.
    • Proofreading, fact-checking and editing communications materials.
    • Assisting with patron correspondence.
    • Conducting research related to major projects, campaigns or events.
    • Helping identify, plan, and implement new communication strategies, platforms and tactics.
    • Copywriting and editing:
      • Manage the copywriting, compilation and proofing of select marketing materials as needed to support the marketing department.
      • Handle editing and writing projects as assigned.
    • Assist Public Relations Manager with all aspects relating to public relations, media and non-transactional communications, including:
      • Building and maintaining targeted media contact databases.
      • All aspects relating to opening night.
      • Performing print, broadcast and online media monitoring and measurements.
      • Prepare necessary materials/photos for critics/press.
      • Maintain media mailing lists.
      • Secure clips of reviews to circulate and maintain press clip files and archives.
      • Provide media and organizations with necessary information for listing and calendar entries.
    • Assist in the coordination and execution of Actors Theatre’s Digital Marketing campaigns.
    • Creating content for campaigns to be used cross-channel (social, website, and email).
    • Database management using Tessitura.
    • Other duties as assigned by the Public Relations Manager and Director of Marketing & Communications.

Primary Learning Goals

  • Understand the mission of the nonprofit and how the roles of public relations and communications assist it in carrying out its mission.
  • Understand the challenges and opportunities with which marketing and communications professionals in a nonprofit setting are presented.
  • Understand how a communications team utilizes digital strategy in their marketing plans.
  • Understand how to manage a brand through the creation of content marketing.
  • Learn how to identify different target audiences and have an understanding of the variety of writing forms and styles used to address them.
  • Learn the principles of visual and written brand guidelines.
  • Learn how to make educated decisions on why and how certain communications strategies are implemented.

Qualifications

    • Excellent written and oral communication skills with strong computer literacy and knowledge of AP Style.
    • Knowledge of American Theatre, media, and public relations, either through coursework or employment experience.
    • Digitally savvy – online/social/mobile.
    • Exceptional organizational skills and attention to detail.
    • An ability to work on multiple tasks in fast-paced and high-pressured situations.
    • Ability to manage time effectively.
    • Flexibility to respond to the needs of internal and external stake holders and to rapidly changing circumstances and personalities.

Education

Actors Theatre of Louisville’s Professional Training Company is focused on practical, experiential training designed to help young theatre professional’s transition from an academic degree to a real-world career. While completion of a four year degree is preferred, professional work experience in theatre or related fields may meet apprenticeship requirements. Successful candidates enter into the apprenticeship already having acquired basic training and experience in the field and are looking for immersive career development opportunities.

Compensation

A grant of $5,000 is awarded to each full-season apprentice to help defray the cost of living.  We also provide each apprentice with help finding low-cost housing and securing student loan deferral for the season. Apprentices are responsible for all costs associated with living in Louisville for the duration of the apprenticeship. It is possible for the Communications Apprentice to obtain part-time employment outside the apprenticeship. Additional employment must be approved by their supervisor in advance.

ACTORS THEATRE IS COMMITTED TO RECRUITING AND FOSTERING A DIVERSE COMMUNITY OF STAFF AND APPRENTICES. INDIVIDUALS FROM TRADITIONALLY UNDER-REPRESENTED GROUPS ARE ENCOURAGED TO APPLY. AA/EOE

Apprenticeship Dates

July 30, 2018 to April 26, 2019

to apply

Applicants for this position should submit:

  1. Resume
  2. Cover letter
  3. Two letters of recommendation
  4. Two writing samples, one of which must be a press release

If you have any questions about the application process, please email our recruitment coordinator at ptc@actorstheatre.org.

Actors Theater of Louisville
316 West Main St.
Louisville, KY 40202
Box Office: 502.584.1205
502.371.0956 TDD

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